Sr.3pp
Martin Ruiz

 About: 
Personal profile, identity, and professional summary of Jose Martin Ruiz Rico, also known as Sr.3pp.  
About Martin Ruiz
Who I Am
My name is Jose Martin Ruiz Rico, but I go by Martin Ruiz or Sr.3pp online. I am a Frontend-focused Full Stack Developer based in Mexico with over 10 years of professional experience building web applications.
I started my career as a Graphic Designer, studying at UVM (2010–2014), which gave me a strong eye for design, UX, and visual communication. From there I transitioned into web development as a self-taught developer starting in 2014, progressively growing from webmaster and Magento developer into a senior-level Vue and Nuxt specialist.
Professional Identity
I am a Certified Senior Vue Developer — one of the few developers to hold this certification from certificates.dev. My core expertise is in Vue 3, Nuxt 3, and Nuxt 4, but I have shipped production code in React, Lit Web Components, Laravel, Django REST, and Node.js as well.
My background in design makes me unusually good at bridging engineering and UX — I care deeply about the end-user experience, not just the code that powers it.
What I Do
I build modular, scalable, and performant web applications. Over my career I've worked across industries including:
  • Banking & Fintech — Banamex (Citibanamex), one of Mexico's largest banks
  • Luxury Travel — Exclusive Resorts, a high-end vacation club
  • Automotive — Cars.com, a major US automotive marketplace
  • E-commerce — Quivi autoparts platform, Magento stores at Pengo
  • SaaS & Enterprise — Charter Solutions Prism product
  • Restaurants & Local Business — Queremos Comer, restaurant web properties
What Sets Me Apart
  • Design + Engineering hybrid: I started as a graphic designer. I understand layout, brand, and visual hierarchy at a level most developers don't.
  • Self-taught discipline: Everything I know in development, I taught myself. That requires resourcefulness, curiosity, and the ability to learn fast.
  • Certified expert in Vue: I hold the Senior Vue Developer certification from certificates.dev — a rigorous, peer-reviewed evaluation.
  • Cross-stack experience: I've worked with PHP, Python, Node.js, and multiple frontend frameworks, making me versatile across the stack.
  • Long tenures on complex products: I've maintained and evolved enterprise-grade codebases over multi-year engagements.
Personal Values
I value clean code, good documentation, and craftsmanship. I believe maintainability and performance are not in conflict — you can have both if you architect carefully. I enjoy working with teams that care about accessibility, scalability, and shipping things that actually work.
Online Presence